Storytelling, Video, YouTube — July 12, 2013 at 7:45 pm

What Makes a YouTube Star


She is loud. She is fouled mouthed. She is popular.

Just how popular? Jenna Marbles is a wild sensation with young teenage girls.  Her real name is Jenna Mourey. She has more Facebook fans than Jennifer Lawrence, more Twitter followers and Fox News and more Instagram friends than Oprah, reports The New York Times.

Marble  is a digital storyteller who produces videos featuring  a mix of humor, pets and sex appeal spiced with foul language, often focused on the trials and insecurities faced by young teens. The content is hardly award-winning journalism, or Oscar material.

Yet, Marbles attracts more than a million YouTube views a day. Some videos attract many more eyeballs.   “How to Trick People into Thinking Your are Good Looking” has been viewed a stunning 53  million times.  Hard to beat that kind of clicks. But most Jenna’s clips attract clicks in the millions –  “Drunk Makeup Tutorial” (16 million), “What Girls Do in the Bathroom in The Morning” (23 million), “How to Avoid Talking to People You Don’t Want To Talk To,” (31 million).

So what is Marbles’ secret? The success of the video channel goes to the story being told. The stories capture what many teen girls are discussing at lunch, on the bus or in study hall. The content was once distributed in quite whispers. Now, it just now happens to be on a platform called YouTube.

There is a certain raw, uninhibited nature to Marbles’ videos which capture what is on young girls’ minds.  Marbles success is a reminder that quality content – entertainment, news or commentary –  hinges on first understanding the audience.

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