So exactly is multimedia storytelling? And how does it differ from other types of storytelling?
The Knight Digital Media Center at University of California Berkeley defines a multimedia story is some combination of text, still photographs, video clips, audio, graphics and interactivity presented on a Web site in a nonlinear format in which the information in each medium is complementary, not redundant.
Good video stories all have certain building blocks – not unlike other stories. But what makes them different is the reporter’s ability to capture both video and sound. The most successful video stories offer something new – an experience or a window into an unexplored world. But just like a print story, it is also important to have some tension or conflict. Sometimes the conflict is ready made – as is the case with this video clip. Here we have a relatively simple story about a worker climbing a tower. You follow the climber up the tower. With each step, there is a certain tension – you wonder if the climber will make it to the top. You ask yourself – what kind of person would agree to do a job like this? The clip has natural sense of pacing and it is difficult to turn it off.